Case Studies

What's it like to work with these guys, anyway?

"We are a multi-million dollar company, but we looked like a Zoom call. Now all our virtual events look clean and professional."

VP Education Redken US


  • “To have the right people on board who understand the technical aspects of a show or event. It’s so much easier when there is someone behind you to take care of all the details. I loved everything that CAM brought to the event, it made our training the next level.  The biggest win for today was having the CAM crew behind us to make the event so professional. This is the future for online events, with music, sounds effects, and small videos. It makes a 2 dimensional class become a 3 dimensional class.”

    Marco Arena, Redken Educator - RAC online - for over 500 attendees 
  • “Cut Action Media has been an invaluable partner to take our Virtual Education to the next level. The production experts have given our events a flair to set us apart from our competition. From social media assets for promotion, to rehearsal, to live event to the debrief after-their expertise has made our team and facilitators stronger. Having them manage our events from registration to post production has taken the stress off our team knowing their attention to detail has everything covered. Their experience in the industry has improved the quality of our events. They will always be our only choice for event production!”

    Dhaniel Doud  Director of Training, Redken
  • “I have had the pleasure to work with CAM on numerous projects over several years and it has always been an easy and stress-free process. I’ve had the opportunity to experience their talent and professionalism in onsite filming, photography, video creation, video editing, voice overs, and they can handle even the tightest of deadlines.  CAM is an outstanding example of how a business should be run. Flexible, friendly, compassionate, understanding, and patient are just a few ways to describe each member of the CAM team.”  

    Sam Villa

In 2019, Matan Gavish rocked the fitness scene with Fit Hit, a cutting-edge facility in NYC that combined mindful fitness and Krav Maga self-defense training. Just as things were taking off, the pandemic hit, the city was locked down, and the future looked bleak! 

Matan knew CAM's expertise in online production and events, so he reached out. In one day, we had Fit Hit streaming live workouts to their membership with a secure and easy-to-use setup. Over the next week we refined the system, empowering a single coach to run the show seamlessly. 

Today, Fit Hit's success story continues, streaming live to a nationwide community even after reopening and expanding to Los Angeles. They even bagged the prestigious INC 5000 award for fastest-growing business in the US.

MOVEMENT LIVE by Michelob ULTRA is an inclusive and fun fitness experience that combines the joy of working out with the energy of a live performance. Rumble Boxing, their fitness sponsor, leads participants through a 45-minute, 10-round shadow boxing and strength workout to live music sets.

Movement Live and Agency X hired Cut Action Media to execute this massive event with 800 attendees at The Brooklyn Mirage in New York.

The challenge was to get full coverage of the event center and capture the energy and movement of all of these people moving and swinging punches and on the ground working the mats.

Our lenses and capture formats required versatility and the ability to get into the video switcher while staying mobile. Our A-Camera needed to to be tight on the host on stage so we needed to go with a monster Canon 30-300 servo lens. B-camera was our safety, with a wide locked-off 70-200mm lens to capture the sheer size of the space full of people. C-camera needed to be mobile, able get low with the attendees on the mats so we used a DJI RS3 Pro Gimbal paired with a HDMI transmitter so we could be untethered and get into all of the nooks and crannies of the space. D-camera got us our sweeping crowd shots with a drone above the event sending live video to the switcher.

Adding to the complexity was the need to livestream directly to their website. With a thousand cell phones on site crowding the local cell towers, we brought out the LiveU LU600 for 6 bonded cellular modems and a guaranteed rock solid signal.

The event was a huge success, the clients were delighted with the live stream, and the audience was blown away by the energy and quality of the production.

When New York City went into lockdown in March 2020, Redken 5th Ave faced a major challenge. Their renowned education facility, the Redken Exchange, couldn't operate, risking a huge loss in revenue. In a pinch, they turned to their long-time trusted production partner, Cut Action Media, for the solution. With educators scattered across the country, Redken wondered if CAM could pull off a two-day live event with 5000 attendees.

CAM, being tech-savvy wizards, jumped into action. We worked closely with our technology developers, ensuring our software and hardware were up to the task. We collaborated tirelessly with the event organizers and educators, fine-tuning web connections and perfecting the show flow. Cameras, lights, and mics were put to the test. And guess what? CAM nailed it! Even before going live, Redken's confidence was soaring, and they moved their entire education schedule online for the year.

As the lockdown persisted, CAM became Redken's go-to team, producing up to 5 shows per week. We quickly became their largest touchpoint for clients. Now that restrictions are lifted, Redken continues embracing the power of live online education. We've equipped the Redken Exchange to support their hybrid classes, and we accompany them on their in-salon "Redken Exchange On Tour" events with our streaming team.

Redken and CAM have conquered the challenges, reaching new heights and spreading knowledge far and wide. The education show must go on, and we're proud to be part of their extraordinary journey!

Glam Camp is the ultimate conference extravaganza hosted by SalonCentric. This 4-day gala brings together their top sales consultants every year for a thrilling blend of training and brand sales information. This time, things took a digital twist. With over 350 attendees and 18 presenters, SalonCentric knew they had to kick it up a notch and bring the energy of an in-person event to the virtual space. They'd never attempted anything like it before, so they knew they needed help.

SalonCentric trusted CAM to deliver an unforgettable experience. For two weeks straight, our dedicated CAM teams put their hearts and souls into rehearsing every minute of the schedule with each presenter. We fine-tuned the technology, perfected the supporting videos, polished the graphics, and ensured the branding was on point. We left no room for error, ensuring every element's timing was perfect.

And guess what? Glam Camp blew everyone's minds! We had it all – a DJ spinning tunes, a magician casting spells, and 16 brands and guest speakers all over the country adding their unique flavor to the mix. Each day we packed in 5 hours of non-stop online presentations, complete with breakout rooms for brand training.

The record-breaking audience couldn't get enough of the high energy, excitement, and engagement. It was a flawless, stress-free success.

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